European Union Trademark Registration (EUTM): Registering a Trademark in Europe

Author: Petro Kaloterakis, Progressive Legal

Expanding your business internationally is a significant step, and protecting your brand in new markets is crucial. If you’re looking to secure your trade mark in Europe, you have two main options:

1. File an application directly in Europe through a European trade mark agent; or
2. File an application through the Madrid Protocol (WIPO). This is an international registration system which allows trade mark owners the option of protecting their trade mark in multiple countries by filing one application.

What is European Union Trademark Registration (EUTM)?

European Union Trademark (EUTM) registration offers protection across all EU member states with just one application. This system simplifies the process, making it easier and more cost-effective for businesses to protect their brand in Europe.

What are the benefits of European Union Trade Mark Registration?

• A single EUTM application provides coverage in 28 countries.
• Registering a trademark across multiple countries via one application reduces costs.
• One application and renewal process simplifies management.
• Protecting your trademark in the EU opens doors to a market of over 500 million consumers.

What countries are covered by EUTM?

How do I apply to EUTM?

Applying directly through an agent

You can apply directly in Europe through a European trademark agent. This method involves:

1. Selecting a trademark agent
2. File your application through the agent, who will handle all administrative aspects
3. The application undergoes an examination process to ensure it meets all requirements
4. If approved, the trademark is published and registered, providing protection across the EU.

Applying through the Madrid Protocol (WIPO)

The Madrid System allows you to extend your existing Australian trademark internationally. The process includes:

1. Having an existing trademark application or registration in Australia.
2. Filing an international application through IP Australia, designating the EU as a region for protection.
3. The World Intellectual Property Organization (WIPO) examines the application before forwarding it to the EU Intellectual Property Office (EUIPO).
4. The EUIPO conducts a thorough examination before granting protection.

Key things to consider for a successful European Union Trademark Registration

1. Conduct a trademark search to ensure your trademark is unique and not already registered in the EU.

2. Prepare your application by gathering all necessary documents, including a clear representation of your trademark.

3. Choose the right classes by classifying your goods/services accurately according to the Nice Classification system.

4. File the trademark application through a European trademark agent or via the Madrid Protocol.

5. Monitor the application by tracking its progress and responding to any objections or oppositions.

Key takeaways

Securing your trademark in Europe can significantly enhance your brand’s international presence. Whether you choose to file directly or through the Madrid Protocol, the key is to understand the process and ensure compliance with all requirements.

If you’re considering extending your trademark protection to Europe, get in touch with Progressive legal today. We can help you navigate the complexities and make the process as smooth as possible.

Need Trade Mark Help?

Please get in touch with us today via phone or the contact form on this page.

1800 820 083