Licence agreements are used in merchandising or software licences. But these are just a couple of typical examples.
A licence agreement is a contract under which the holder of intellectual property (licensor) grants permission for the use of its intellectual property to another person (licensee), within the limits set by the provisions of the contract.
Without such an agreement, the use of the intellectual property without the prior consent of the originator of the content would be an infringement.
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