Your brand is a fantastic marketing tool for your business and influencers are a great way of promoting your brand nowadays.
However, putting your brand into the hands of somebody else that’s representing your brand is equally as dangerous and potentially can go one way or the other, or even sideways.
More and more people are realizing how important it is to document that relationship, just like you would with any other contractor or service provider.
And the other thing is that some influencers may be less business-minded from your business perspective, but more about them and their social profile.
Making sure that this commercial arrangement is very clear in an Influencer Agreement, and who is responsible for what, who is not responsible, what each party can obtain from the relationship.
It’s really important to make sure that all the ground lines are made and everyone knows how to kick a goal, how many posts are going to be done over what period of time, what hashtags are going to be used, who’s going to be responsible for photo-shoots and any costs involved.
There’s actually quite a lot more to it than you might first realise, and just making sure that there are consequences if things don’t get done.
We’ve seen countless amounts of people not doing what they said they were going to do, and from a business owner’s perspective, usually the money’s already left the front door.
Just getting a little bit of commercial advice from us, as well, about how things can be structured from a payment perspective to make sure that payments are done in stages when certain things happen.
This is just to make sure that at the end of the day, everyone’s happy.
As you can see from the above, there’s more things to consider than you might first realise.
Like any commercial relationship, the importance of making sure that the lines are clear and that they’re clear remedies available to you should the influencer breach any term of the engagement.
Keep in mind that just as much as an influencer can make a very large positive impact on future potential sales for the business, equally they also can bring swift destruction to a valuable brand in one key stoke or a defamatory post.
We have assisted many businesses engage with influencers well and understand the modern online environment.
We can make sure you’re protected in these particular transactions.
We charge $750 +GST for a fully tailored Influencer Agreement, including all associated advice and any minor alterations.