Risk management – it’s becoming such a hot topic now and is an essential part of any business’ IP strategy because it’s so dangerous to a business if it doesn’t.
Potential investment – any investors or potential purchasers for a business will look very quickly to make sure that the business has registered all its relevant trade marks. If it hasn’t, they will be asking questions as to why not and be very wary. This shows how much importance they put on it, from experience.
Increasing value of IP generally – it’s becoming more and more valuable as businesses invest in technology and new ways of doing things, new trade marks to protect, new designs, new patentable inventions, technical know-how, automation, inventive steps, processes and secrets worth protecting.
The Internet – it’s the driving force behind most of the change and for some businesses e.g. AirBnB, Facebook, Uber, Nike, etc – almost their entire balance sheet is IP.
Increased competition – even medium and smaller businesses are investing heavily in IP as they see this is the new currency of the digital age. It’s what can make a smaller business compete with larger ones and even outgrow them rapidly, if that IP is protected.
Scarcity – it’s becoming really important in this day and age where we’ve not only got a scarcity of names happening but also more businesses doing more global business and protecting their IP in international markets as the knowledge in this area grows more and more.
Protection of the business’ legal rights – having registered trade marks in Australia allows you to prevent others from infringing your intellectual property rights. E.g. stop someone else from confusing the market as to who is the rightful owner of that mark.
It’s now considered part of the ABCs of business to get these secured now as soon as you’re set on the name, logo, tag-line, product name, etc. so that you don’t face issues down the track.
“Ian and his team helped me sort out a trade mark in an efficient, uncomplicated fashion.”
Law delivered differently,
more resolution, less confusion