Intellectual Property (IP) law and Trade Marks in Australia are becoming a really hot topic.
IP generally is becoming more and more valuable as businesses invest in technology and new ways of doing things, new trade marks to protect, new designs, new patentable inventions, technical know how, automation, inventive steps, processes and secrets worth protecting.
The Internet is the driving force behind most of the change and for some businesses e.g. AirBnB, Facebook, Uber etc – almost their entire balance sheet is IP.
If you’re a business owner, you probably already have a common law trade mark. But having a registered trade mark allows you prevent others from infringing your intellectual property rights. E.g. stop someone else from confusing the market as to who is the rightful owner of that mark.
“Ian and his team helped me sort out a trademark in an efficient, uncomplicated fashion.”
Intellectual property rights are like any other property right. They allow creators, or owners, of patents, trademarks or copyrighted works to benefit from their own work or investment in a creation.
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more resolution, less confusion