Amazon Brand Registry: How to Register a Brand on Amazon

Author: Ian Aldridge, Progressive Legal

Amazon has proven to be a great sales platform for many businesses worldwide. Amazon understands the power it wields and has taken extra steps to protect businesses worldwide from imitators. To ensure honest, reliable trading between sellers and buyers alike, the Amazon Brand Registry was created. This program is available in various countries, including Australia.

The Amazon Brand Registry is a program offered by Amazon, designed to help manufacturers and brand owners safeguard their registered trademarks on Amazon. In other words, it gives them a way to manage their intellectual property on the platform. In this article, we will discuss everything you need to know about the Brand Registry and how it can help protect your brand. 

What is the Amazon Brand Registry?

The Amazon Brand Registry is a program that provides a set of tools and services to help brand owners protect their trademarks on Amazon. This program gives you control over your brand’s product listings, images, and customer reviews, as well as other valuable information. With the Brand Registry, you can also take advantage of a number of reporting and enforcement tools to identify and report intellectual property infringements. 

Why is the Amazon Brand Registry important?

The Amazon Brand Registry is essential for brand owners and manufacturers who want to protect their intellectual property on Amazon. This program provides a simple and efficient way to manage your brand’s product listings, images, and customer reviews. With the Brand Registry, you can also identify and report intellectual property infringements, helping you to protect your brand’s reputation and prevent potential legal issues.  

What are the benefits of the Amazon Brand Registry?

There are several benefits of the Amazon Brand Registry. Some of the most important include:  

Better control over your brand 

With the Registry, you can take control of your brand’s product listings, images, and customer reviews. This will help you ensure that all information about your brand is accurate and up-to-date.  

Protection from intellectual property infringements 

The Amazon Brand Registry provides you with the tools you need to identify and report intellectual property infringements, helping you to protect your brand’s reputation and prevent potential legal issues.  

Increased visibility 

By registering your brand with the Registry, you can increase your brand’s visibility on the platform, making it easier for customers to find your products.  

Improved customer experience 

With the Amazon Brand Registry, you can manage your brand’s product listings, images, and customer reviews, helping you to improve the overall customer experience. 

How to Register Your Brand in Amazon’s Brand Registry?

To register your brand on the Registry, you will need to follow these steps:  

1. Verify your trademark 

You must own a registered trademark in the country where you sell your products. This trademark must incorporate one or more words, either alone or in logo format. 

2. Provide information about your brand 

To apply for the Amazon Brand Registry, you will need to provide information about your brand, including your brand name, contact information, and details about your trademark.  

3. Submit your application 

Once you have provided the necessary information, you can submit your application to the Amazon Brand Registry. 

Once your application is approved, you will be able to access the Brand Registry tools and services, including the ability to manage your brand’s product listings, images, and customer reviews, as well as the ability to report intellectual property infringements.  

What are some common challenges with the Amazon Brand Registry?

There are a few common challenges that brand owners and manufacturers may encounter when using the Amazon Brand Registry. Some of the most common include:  

Difficulty verifying your trademark

To be eligible for the Registry, you must have a registered trademark in the country where you sell your products. For some brand owners, this can be a challenge, especially if they don’t have the necessary legal expertise. 

Difficulty providing the necessary information

To apply for the Amazon Brand Registry, you will need to supply detailed information about your brand, including your brand name/logo, trademark type, trademark registration office, trademark registration number, product and/or packaging images, website and social media information, manufacturing details, and product categories. 

Key Takeaways

Amazon Brand Protection is crucial for brand owners and manufacturers who want to protect their intellectual property on the Amazon platform. Unlock the power of the Brand Registry and take control over your brand’s presence on their platform! You’ll be able to monitor your listing content, access helpful support for submitting IP infringement claims, and much more.  

However, before you can apply to the Amazon Brand Registry, you need to register your trade mark.

Thinking about applying for trade mark rights, or are you having trouble with infringement of your trade mark rights on Amazon or other seller platforms? Our experienced team of lawyers, attorneys and consultants can help you give your trade mark application the best chance of successfully achieving registration. 

You can contact our team today on 1800 820 083 or by filling out the form on this page. 

Phone: 1800 820 083