31 Dec What to do if someone in the market is using your brand name?
Your brand is your biggest asset, so it’s vital to make sure you take proper steps to protect it against someone in the market who can use your brand name or brand identity.
Talking today about if someone is out there in the market using a brand name that’s same or similar, deceptively similar to yours, or using a tagline that’s deceptively similar to yours, or even a logo that looks just too close for comfort.
If that happens and look, the reality is nowadays that with the internet and the explosion of new ideas, some people unfortunately don’t have an original thought in their head, and all they do is just go around copying other people’s stuff because they can’t come up with something original.
And unfortunately, that’s the way of the world nowadays.
And if you come up with something really great in terms of new branding, you know, unfortunately it’s likely that it’s probably only just a matter of time until someone comes along and does something just potentially same or similar or too close for comfort, or is likely to cause on this lead consumers into not knowing who is the author of the brand.
You’ll get notice of this obviously.
If you don’t particularly notice it, but if somebody else, a potential client or a potential consumer, customer, friend let’s you know, hey, is this you?
I just saw this pop up on my newsfeed.
That’s the time to come to us and have a quick chat and see whether there’s anything that we can do about it.
Because at the end of the day, you’re the one that’s put all this sweat, energy, effort, tears, toil, and light nods into building your brand, which is your biggest asset, and at the end of the day, you want to make sure that you take adequate steps to protect it just like would a lioness and their cub.
So, let us know if that happens.
We can send a cease and desist letter usually if they’re potentially coming too close to your brand and potentially misleading and deceiving consumers, and we can do that as a fixed fee.
If you want to let us know, please send me an email or contact us through the website.
Contact us today if you require any assistance with handling your trade marks.
(c) Progressive Legal Pty Ltd – All legal rights reserved (2019)
- 03 January, 2020
- 09 December, 2019
- 27 November, 2019
Ian Aldridge is the Founder and Principal Lawyer Director at Progressive Legal. He has over 15 years experience in advising businesses in Australia and the UK. After practising in commercial litigation for 12 years in major Australian and International Law Firms, he decided to set up a NewLaw law firm in Australia and assist growing Australian businesses. Since then, he has advised over 2,500 small businesses over the past 6 years alone in relation to Intellectual Property Law, Commercial, Dispute Resolution, Workplace and Privacy Law. He has strived to build a law firm that takes a different approach to providing legal services. A truly client-focused law firm, Ian has built Progressive Legal that strives to deliver on predictable costs, excellent communication and care for his clients. As a legal pioneer, Ian has truly changed the way legal services are being provided in Australia, by building Legal Shield™, a legal subscription to obtain tailored legal documents and advice in a front-loaded retainer package, a world-first. He has a double degree in Law (Hons) and Economics (with a marketing major). He was admitted to the Supreme Court of NSW in 2005.