IP generally is becoming more and more valuable as businesses invest in technology and new ways of doing things, new trade marks to protect, new designs, new patentable inventions, technical know how, automation, inventive steps, processes and secrets worth protecting. The Internet is the driving force behind most of the change and for some businesses e.g. AirBnB, Facebook, Uber etc – almost their entire balance sheet is IP.
Even medium and smaller busineses are investing heavily in IP as they see this is the new currency of the digital age. It is what can make a smaller business compete with larger ones and even outgrow them rapidly, if that IP is protected.
It’s becoming really important in this day and age where we’ve not only got a scarcity of names happening but also more businesses doing more global business and protecting their IP in international markets as the knowledge in this area grows more and more.
Having registered trade marks in Australia allows you to prevent others from infringing your intellectual property rights. E.g. stop someone else from confusing the market as to who is the rightful owner of that mark.
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