It is not uncommon for other business to use an aggressive SEO and AdWord strategy to try compete with you in the market. Whilst this is inherently frustrating, it is not necessarily illegal.
Although the law surrounding this kind of conduct is currently uncertain and undergoing some change,
even if you have a trade mark to protect your brand this does not necessarily prevent another business from using your trade mark in its AdWords.
However, the use of a competitors’ online marketing strategy, particularly their SEO and AdWords, combined with other elements can amount to misleading and deceptive conduct.
So, if you see a competitor copying your SEO and using your AdWords, we generally recommend the following steps:
Once you have collected all of the above, the best next step is to seek professional legal advice in relation to next steps, and whether or not you would be in a position to take steps to address the issue.
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