31 Dec Why should you have written agreements with Influencers?
Your brand is a fantastic marketing tool for your business, and equally, putting it into the hands of somebody else that’s representing your brand is equally as dangerous.
Talking today about influencers and how important it is to have a written agreement with any influencers that are promoting your product or brand.
Remember, your brand is a fantastic marketing tool for your business, and equally, putting it into the hands of somebody else that’s representing your brand is equally as dangerous and potentially can go one way or the other, or even sideways.
But making sure that this, because it’s a commercial arrangement, and influencers are a great way of promoting your brand nowadays, and with more and more people using influencers.
I think more and more people are realizing how important it is to document that relationship, just like you would with any other contractor or service provider.
And the other thing, is that influencers sort of generally are a little bit not as perhaps business-minded from your business perspective, but more about them and their social profile, etc.
So just making sure that things are very clear in this agreement and who’s gonna be doing what, who’s responsible for what, who’s not responsible, you know, just like any commercial transaction.
It’s really important to make sure that all the ground lines are made and everyone knows how to kick a goal, how many posts are going to be done over what period of time, what hashtags are going to be used, who’s going to be responsible for photo shoots and this, that, the other, and costs.
There’s actually quite a lot more to it than you might first realise, and just making sure that there are consequences for things if things don’t get done, and we’ve seen countless amounts of people not doing what they said they were going to do, and from a business owner’s perspective, usually the money’s already left the front door.
So, and just getting a little bit of commercial advice from us, as well, about how things can be structured from a payment perspective to make sure that payments are done in stages when certain things happen, and making sure that’s really, really clear so that everyone knows what their responsibilities are, what they’re responsible for, and what they need to do to make sure that at the end of the day, everyone’s happy.
I hope that helps.
Please let us know if you need any help with it.
Contact us today if you require any assistance with handling your trade marks.
(c) Progressive Legal Pty Ltd – All legal rights reserved (2019)
- 03 January, 2020
- 09 December, 2019
- 27 November, 2019
Ian Aldridge is the Founder and Principal Lawyer Director at Progressive Legal. He has over 15 years experience in advising businesses in Australia and the UK. After practising in commercial litigation for 12 years in major Australian and International Law Firms, he decided to set up a NewLaw law firm in Australia and assist growing Australian businesses. Since then, he has advised over 2,500 small businesses over the past 6 years alone in relation to Intellectual Property Law, Commercial, Dispute Resolution, Workplace and Privacy Law. He has strived to build a law firm that takes a different approach to providing legal services. A truly client-focused law firm, Ian has built Progressive Legal that strives to deliver on predictable costs, excellent communication and care for his clients. As a legal pioneer, Ian has truly changed the way legal services are being provided in Australia, by building Legal Shield™, a legal subscription to obtain tailored legal documents and advice in a front-loaded retainer package, a world-first. He has a double degree in Law (Hons) and Economics (with a marketing major). He was admitted to the Supreme Court of NSW in 2005.