Yes, even more so – here’s why.
If you’ve been in business for 5/10/15/20 years, you would have accumulated more intellectual property in your brand than you might realise.
In fact a lot of investors will insist on trade marks being registered before investing money into a business – that’s how important they are from a risk management perspective.
Also, just because you never had issues with someone infringing your brand before, doesn’t mean it can’t happen now or in the future.
Especially nowadays with overseas business trading here, businesses moving inter-state and registering trade marks, business toes can be trodden on fairly easily.
The consequences of having to go through a rebrand can be really scary and they get more costly and more scary, the longer you’re in business.
If you’re set on your business name and your designs, it’s time to take some actions and protect your brand.
It’s so easy to do a quick search on ATMOSS to see whether your trade mark is available. All you have to do is to get help from experts to file your trade mark application(s), to make sure you’re doing it the right way.
Watch this 2 min video to understand why you should trade mark your brand now, if you’ve been in business for a while.
“Ian and his team helped me sort out a trade mark in an efficient, uncomplicated fashion.”
Law delivered differently,
more resolution, less confusion