You can use a registered trade mark as a shield or a sword.
A shield to stop others from registering the same or similar mark underneath you on the IP Australia register. i.e. first come, first serve.
A sword to be able to rely on to stop others from infringing your IP and misleading the market, confusing potential customers or even taking profit away from your business.
We’ve seen it happen a lot: derivative product names, logos etc. Especially now that businesses are starting to become very savvy about their rights and becoming very protective of their brands.
With intellectual property becoming more valuable in most businesses (and in some instances, their entire asset), it’s really starting to become valuable property.
It’s now considered part of the ABCs of business to get these secured now as soon as you’re set on the name, logo, tag-line, product name, etc. so that you don’t face issues down the track.
“Ian and his team helped me sort out a trade mark in an efficient, uncomplicated fashion.”
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more resolution, less confusion