A trade mark is a “badge of origin” for your brand.
For most Australian businesses, it could be your business name, logo, tag-line, products, programs or services you want to deliver, jingle, etc – anything you use to differentiate from your competitors.
It prevents consumers being confused as to who is the ultimate owner of the mark.
Think about all the bigger brands out there and what you’ve seen used in advertising from one brand to another…
What was once thought only necessary for big business is starting to become extremely important for small businesses, all the way from start-up. Remember, the younger the business – usually the more vulnerable it is.
Globalisation, the Internet, increasing knowledge around the trade marking space and business’ collective willingness to protect their brands and enforce their legal rights, has meant that the importance of securing these important intellectual property assets has dramatically increased and more broadly a bigger focus is now being placed on a business’ intellectual property protection strategy – and that includes securing all the available trade marks to make sure they are protected.
A trade mark is a distinguishing mark used to differentiate similar goods and services from your competitors.
The main risk of not getting your trade marks done is that someone else can come in with very similar branding, logo, tagline etc and register underneath you – even worse, stop you from trading altogether!
“Ian and his team helped me sort out a trade mark in an efficient, uncomplicated fashion.”
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more resolution, less confusion