Trade mark infringement is becoming more common. With more and more business names being snapped up, domains, social media handles, company names – the chances for businesses to be stepping on other toes are increasing.
International businesses are coming to Australia and starting to protect their intellectual property here in Australia, registering trade marks and pursuing those who come too close.
Big business in Australia have been known to do this for a long time because they had the resources to monitor and pursue trade mark infringements. But now that intellectual property represents a larger part of small businesses in Australia, it is now starting to heat up for small business as well because the damage can be just as great for a small business (size-wise) as it can be for a big business.
The ability to search online for offending material is also a lot easier.
It could be that someone has infringed your copyright, your logo, your images on Instagram, your tag-line or business name.
Make sure you take the following steps:
1. Take screenshots with dates and times, preserve the evidence.
2. Find evidence of damage, how far has something been published and shared.
3. Do not engage with them.
It’s better to get a third party find a resolution to an intellectual property infringement.
“Ian and his team helped me sort out a trademark in an efficient, uncomplicated fashion.”
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