It’s not essential that you file an international application through the Madrid Protocol. You can instruct Lawyers / Trade Mark Attorneys in overseas countries to act on your behalf and file your trade mark application in their IP Office directly.
Quite often it’s more expensive to instruct overseas attorneys to file directly, hence why the Madrid Protocol is the preferred option.
If the country you wish to gain protection in isn’t part of the Madrid Protocol, this is the only option you have.
Due to the complexity of overseas filings, it’s best to get expert advice before proceeding with your overseas trade mark filing.
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