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Intellectual Property (IP) law and trade marks in Australia are becoming a hot topic of conversation.
IP generally, is becoming more and more valuable as businesses invest in technology and new ways of doing things. New trade marks, designs, patentable inventions, technical know how, automation, inventive steps, processes and secrets are all worth protecting.
The internet is the driving force behind most of the change and for some businesses, like AirBnB, Facebook and Uber, a lot of their balance sheet is IP.
If you’re a business owner, you probably already have a common law trademark. But having a registered trade mark allows you to prevent others from infringing your intellectual property rights. For example, you can stop someone else from confusing the market as to who the rightful owner of a trade mark is.
Trade Marks explained in 2 minutes by Ian
A trade mark is a distinguishing mark used to differentiate similar goods and services from your competitors.
It can be a business name, logo, tag-line, slap-line, by-line, derivative product, shape, type of packaging, scent or colour.
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Get in touch if you’d like a quote for your trade marks.
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Ian Aldridge is the Founder and Principal Lawyer Director at Progressive Legal. He has over 15 years experience in advising businesses in Australia and the UK. After practising in commercial litigation for 12 years in major Australian and International Law Firms, he decided to set up a NewLaw law firm in Australia and assist growing Australian businesses. Since then, he has advised over 2,500 small businesses over the past 6 years alone in relation to Intellectual Property Law, Commercial, Dispute Resolution, Workplace and Privacy Law. He has strived to build a law firm that takes a different approach to providing legal services. A truly client-focused law firm, Ian has built Progressive Legal that strives to deliver on predictable costs, excellent communication and care for his clients. As a legal pioneer, Ian has truly changed the way legal services are being provided in Australia, by building Legal Shield™, a legal subscription to obtain tailored legal documents and advice in a front-loaded retainer package, a world-first. He has a double degree in Law (Hons) and Economics (with a marketing major). He was admitted to the Supreme Court of NSW in 2005.